Better AroundUs

Friendship is the ultimate invitation! Life’s a party when you’re surrounded by your people!

Romantic connections matter, but community sustains us. Family and partners can’t replace the unique power of friendship. The rise of individualism has quietly separated us, leaving too many women feeling alone. We’re here to change that! Now more than ever, women need each other.

About us

The science behind it all

  • Friendships are vital to both physical and emotional health. Strong social connections boost happiness, reduce stress, improve self-esteem, and even lower the risk of depression, high blood pressure, and early death. Friends provide belonging, support during tough times, and motivation to maintain healthy habits.

    Yet, maintaining friendships can be challenging, especially for busy adults balancing work, family, or life changes. The quality of friendships matters more than quantity.

  • New research shows that girls’ nights are more than a fun escape—they’re vital for emotional connection. Nearly 8 in 10 women say these gatherings help them feel recharged and balanced, underscoring how deeply women need meaningful time with friends.

    Beyond the wine and snacks, what really defines a great girls’ night is conversation. Eighty-three percent of women prefer unstructured, heart-to-heart talks over planned entertainment, sharing updates about life, love, and family.